A light, high-contrast serif for perfume labels, fashion wordmarks, invitations and large editorial headlines.

BridleRune is a light, high-contrast serif with thick vertical stems and hairlines thin enough to ask for a large size. It looks expensive in a restrained way. The cards dress it in burgundy, cream and gold for a perfume box, a two-card identity set and an arched event poster, and the palette fits.

The capitals show it best. The R has a long, straight leg that kicks out past the bowl, and blown up to 1700 px the hairline join where the leg meets the bowl stays clean. The lowercase y drops a thin, curving tail well below the line. The size ladder on the cards stops at 32 px, so set it large for wordmarks, perfume and cosmetic labels, fashion headlines, invitations and posters, and keep captions and body copy in a quiet sans.

Inside there are 94 glyphs in one Regular style: A to Z, a to z, figures 0 to 9 and punctuation with guillemets, curly quotes, en and em dashes, an ellipsis and a bullet. Latin only, for English. There are no currency signs and no %, &, @ or #, so check your copy before you use it on price tags or social handles. Formats are OTF, TTF, WOFF and WOFF2.

Desktop, Web, ePub and App licences are sold separately on this page.